Rogers is keenly interested in the creative aspects of problem solving and the effective use of design approaches he can bring to an assignment. To solve a visual problem for a client, to design an image creating an exceptional work of art that meets a commercial need is exciting and satisfying to Rogers.

Since the studio and freelance days in Atlanta [1979-1985] working with a host of advertising, corporate and editorial clients, Rogers continues to build on his technique, conceptual visions and communicative abilities. Through studying the master's methods of thinking, organization and palette control, Rogers can bring the dullest or the most complex of visual problems to life.